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| Criterion |  Product Discovery Jobs to Be Done |  Product Strategy SMART Goals |  Facilitation Alignment Mapping |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 15-30 min | 1-2 h | 45-90 min |
Participantsdifferent | 5-12 Interviews | 1-8 | 4-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | SMART Goal, Measurement Note, Deadline | Alignment Map, Open Issues, Decision Questions | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | CustomerOutcomesNeeds | GoalsPlanningMeasurementAlignment | AlignmentStakeholdersStrategyFacilitation | OutcomesStrategyBehaviorPlanning |