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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen1-4 h30-60 min60-120 min
Participantsdifferent
5-12 Interviews3-81-63-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanPareto Chart, Top Causes, Focus ListOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
Root causeProblem solvingQualityIncident
PrioritizationQualityFocusRoot cause
PrioritizationDiscoveryOutcomesNeeds
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