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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen1-3 h1-3 h30-60 min
Participantsdifferent
5-12 Interviews2-82-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListFive Forces Analysis, Competitive Risks, Strategic OptionsGap Matrix, Action Plan, Risk NotesSWOT matrix, Strategic options, Action list
Tagsno overlap
CustomerOutcomesNeeds
StrategyCompetitionMarket
StrategyAnalysisPlanning
StrategyAnalysisMarketPositioning
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