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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Opportunity Interview |  UX Research Affinity Diagramming |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 30-60 min je Interview | 45–90 min | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 3-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Opportunity Themes, Customer Quotes | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CustomerOutcomesNeeds | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery |