View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Jobs to Be Done |  Product Strategy OKRs |  Facilitation Alignment Mapping |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-2 h Setup | 1-2 h | 15-30 min |
Participantsdifferent | 5-12 Interviews | 2-20 | 4-12 | 1-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | OKR set, Measurement plan, Review cadence | Alignment Map, Open Issues, Decision Questions | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | CustomerOutcomesNeeds | GoalsAlignmentOutcomesMeasurement | AlignmentStakeholdersStrategyFacilitation | GoalsPlanningMeasurementAlignment |