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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Outcome-Driven Innovation |  UX Research User Interviews |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-3 Wochen | Mehrere Wochen | 30–60 min per interview | 1 Tag bis mehrere Wochen |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample | 1 participant per interview | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Themes, Insight Summary | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | CustomerOutcomesNeeds | OutcomesInnovationResearchQuantitative | QualitativeResearchCustomerDiscovery | InnovationPrototypeResearch |