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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Outcome-Driven Innovation |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 Wochen | Mehrere Wochen | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample | Internes Team | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CustomerOutcomesNeeds | OutcomesInnovationResearchQuantitative | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |