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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Scoring |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 Wochen | Mehrere Wochen | 60-120 min | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample | 3-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Opportunity Score Table, Top Outcomes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CustomerOutcomesNeeds | OutcomesInnovationResearchQuantitative | PrioritizationDiscoveryOutcomesNeeds | QualitativeResearchCustomerDiscovery |