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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 WochenMehrere Wochen30-60 min je Interview60-120 min
Participantsdifferent
5-12 Interviews2-6 researchers plus sample5-12 Interviews3-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesInterview Notes, Opportunity Themes, Customer QuotesOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
OutcomesInnovationResearchQuantitative
DiscoveryInterviewsOpportunityCustomer
PrioritizationDiscoveryOutcomesNeeds
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