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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 WochenMehrere Wochen2-3 h1 Tag bis mehrere Wochen
Participantsdifferent
5-12 Interviews2-6 researchers plus sample3-84-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesCompleted Lean UX Canvas, Hypothesis list, First experimentProblem Statement, Prototype, Test Learnings
Tagsno overlap
CustomerOutcomesNeeds
OutcomesInnovationResearchQuantitative
CanvasHypothesisOutcomesDiscovery
InnovationPrototypeResearch
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