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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation Mind Mapping |  Innovation Round Robin Brainstorming |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Wochen | 15-45 min | 20-45 min | 15-30 min |
Participantsdifferent | 5-12 Interviews | 1-10 | 4-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Mind Map, Topic Clusters, Open Questions | Idea List, Cluster, Shortlist | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingCollaborationInclusionIdeas |