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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen2-3 h30–60 min45–90 min
Participantsdifferent
5-12 Interviews3-84-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCompleted Lean UX Canvas, Hypothesis list, First experimentEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
CustomerOutcomesNeeds
CanvasHypothesisOutcomesDiscovery
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
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