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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper Kanban board with To Discuss, Discussing and Discussed columns, topic cards, votes and timer.
Facilitation
Lean Coffee
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Fishbowl Discussion.
Facilitation
Fishbowl Discussion
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a group without a fixed agenda needs to get into useful conversations quickly, Lean Coffee structures the start around interests rather than a presentation. The group itself negotiates which topics get time first and which wait.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a controversial topic needs depth and discipline at the same time, Fishbowl Discussion makes the structure of the conversation transparent. The format keeps the core small enough for real dialogue and open enough for controlled turnover.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-90 min1-2 Tage45-90 min
Participantsdifferent
5-12 Interviews3-2010-508-80
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListPrioritized Topics, Discussion Notes, Action ItemsKano Matrix, Feature Classes, Priority ThemesDiscussion Insights, Observed Tensions, Follow-up Questions
Tagsno overlap
CustomerOutcomesNeeds
FacilitationAutonomyDialogue
SatisfactionPrioritizationCustomer
FacilitationDialogueLarge group
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