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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper Kanban board with To Discuss, Discussing and Discussed columns, topic cards, votes and timer.
Facilitation
Lean Coffee
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a group without a fixed agenda needs to get into useful conversations quickly, Lean Coffee structures the start around interests rather than a presentation. The group itself negotiates which topics get time first and which wait.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-90 min60-90 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews3-203-82-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListPrioritized Topics, Discussion Notes, Action ItemsPrioritization Canvas, Hypothesis BacklogOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
CustomerOutcomesNeeds
FacilitationAutonomyDialogue
ExperimentsPrioritizationDiscoveryHypothesis
DiscoveryOutcomesExperimentsOpportunity
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