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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen90-180 min initial, dann laufend1-2 h1-2 h Setup
Participantsdifferent
5-12 Interviews3-84-122-20
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListKPI Tree, Owner ListAlignment Map, Open Issues, Decision QuestionsOKR set, Measurement plan, Review cadence
Tagsno overlap
CustomerOutcomesNeeds
MetricsStrategyAlignmentMeasurement
AlignmentStakeholdersStrategyFacilitation
GoalsAlignmentOutcomesMeasurement
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