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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 1-2 Tage | 45–90 min | 30–60 min |
Participantsdifferent | 5-12 Interviews | 10-50 | 3-10 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop |