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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Open Space Technology.
Facilitation
Open Space Technology
Paper Kanban board with To Discuss, Discussing and Discussed columns, topic cards, votes and timer.
Facilitation
Lean Coffee
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a complex topic does not yet have a fitting agenda, Open Space Technology hands topic ownership back to the participants. The format suits questions that only move forward when real interest determines the order.When a group without a fixed agenda needs to get into useful conversations quickly, Lean Coffee structures the start around interests rather than a presentation. The group itself negotiates which topics get time first and which wait.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-3 Wochen2-4 h0.5-2 Tage30-90 min
Participantsdifferent
5-12 Interviews4-1020-500+3-20
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListJourney Map, Pain-point List, Opportunity BacklogSession Marketplace, Proceedings, Action TopicsPrioritized Topics, Discussion Notes, Action Items
Tagsno overlap
CustomerOutcomesNeeds
JourneyServiceService design
FacilitationLarge groupAutonomy
FacilitationAutonomyDialogue
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