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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen2-4 h1-3 h15-45 min
Participantsdifferent
5-12 Interviews4-105-302-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListJourney Map, Pain-point List, Opportunity BacklogConsensus Clusters, Theme Titles, Priority AreasVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
CustomerOutcomesNeeds
JourneyServiceService design
FacilitationConsensusWorkshopAlignment
ComparisonFacilitationAlignment
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