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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 Wochen2-4 h1-6 Wochen1-4 h
Participantsdifferent
5-12 Interviews4-104-103-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListJourney Map, Pain-point List, Opportunity Backlog8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
CustomerOutcomesNeeds
JourneyServiceService design
QualityProblem solvingRoot cause
Root causeProblem solvingQualityIncident
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