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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for ALPEN Method
Operations
ALPEN Method
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen45-90 min30-60 min10-20 min daily
Participantsdifferent
5-12 Interviews3-82-81
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListImpact Map, Outcome Hypotheses, Delivery OptionsFishbone Diagram, Cause Categories, Investigation BacklogDaily Plan, Time Estimates, Review Notes
Tagsno overlap
CustomerOutcomesNeeds
OutcomesStrategyBehaviorPlanning
Root causeQualityOperations
PlanningTime managementProductivityOperations
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