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| Criterion |  Product Discovery Jobs to Be Done |  Product Strategy ICE Scoring |  Product Discovery Kano Model |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 30-60 min | 1-2 Tage | 45-90 min |
Participantsdifferent | 5-12 Interviews | 2-8 | 10-50 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | ICE Table, Top Idea List | Kano Matrix, Feature Classes, Priority Themes | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | CustomerOutcomesNeeds | PrioritizationScoringGrowthDecision | SatisfactionPrioritizationCustomer | DecisionCriteriaScoringTradeoffs |