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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-60 min45-90 min60-120 min
Participantsdifferent
5-12 Interviews2-82-83-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListICE Table, Top Idea ListDecision Matrix, Scoring Rationale, Selected OptionOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationScoringGrowthDecision
DecisionCriteriaScoringTradeoffs
PrioritizationDiscoveryOutcomesNeeds
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