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| Criterion |  Product Discovery Jobs to Be Done |  UX Research HEART Framework |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 120 min initial, dann laufend | 1-2 h Setup | 15-30 min |
Participantsdifferent | 5-12 Interviews | 3-6 | 2-20 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | HEART-GSM Table, Dashboard | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | CustomerOutcomesNeeds | MetricsUX researchMeasurementSatisfaction | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |