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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-3 Wochen30-120 min45–90 min2-6 h
Participantsdifferent
5-12 Interviews2-63-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListObservation Notes, Improvement IdeasTheme clusters, Insight statements, Opportunity areasFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
CustomerOutcomesNeeds
LeanObservationProcessOperations
SynthesisQualitativeRoot cause
RiskQualityOperationsRoot cause
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