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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Empathy Mapping
UX Research
Empathy Mapping
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 Wochen2-6 h30–60 min30-60 min
Participantsdifferent
5-12 Interviews3-104-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListFMEA Table, Risk Priority, Mitigation ActionsEmpathy Map, Assumptions List, Research GapsFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
CustomerOutcomesNeeds
RiskQualityOperationsRoot cause
SynthesisQualitativeWorkshop
Root causeQualityOperations
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