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| Criterion |  Product Discovery Jobs to Be Done |  Business Strategy 5-Minuten VC-Check |  UX Research Tree Testing |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Wochen | 5-15 min | 1-2 Tage | 20-45 min |
Participantsdifferent | 5-12 Interviews | 1-5 | Based on research question | Based on research question |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | StartupValidationCompetition | Information architectureNavigationFindability | Information architectureNavigationStructure |