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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Risk Storming.
Architecture
Risk Storming
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Wochen30–60 min60-90 min45–90 min
Participantsdifferent
5-12 Interviews4-84-123-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEmpathy Map, Assumptions List, Research GapsAnnotated Diagram, Prioritized Risk List, Action BacklogTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeWorkshop
RiskArchitectureWorkshopValidation
SynthesisQualitativeRoot cause
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