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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  Product Discovery Outcome-Driven Innovation |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 Wochen | 30–60 min | Mehrere Wochen | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 4-8 | 2-6 researchers plus sample | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | OutcomesInnovationResearchQuantitative | QualitativeResearchCustomerDiscovery |