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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 Wochen30–60 minMehrere Tage bis Wochen45–90 min
Participantsdifferent
5-12 Interviews4-82-63-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEmpathy Map, Assumptions List, Research GapsMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeWorkshop
Root causeSafetySystemicIncident
SynthesisQualitativeRoot cause
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