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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Wochen | 30–60 min | 2-4 h | 45–90 min |
Participantsdifferent | 5-12 Interviews | 4-8 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | JourneyServiceService design | SynthesisQualitativeRoot cause |