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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  Business Strategy GAP Analysis |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Wochen | 30–60 min | 1-3 h | 45–90 min |
Participantsdifferent | 5-12 Interviews | 4-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Gap Matrix, Action Plan, Risk Notes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | StrategyAnalysisPlanning | SynthesisQualitativeRoot cause |