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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Wochen | 30–60 min | 1-3 h | 45–90 min |
Participantsdifferent | 5-12 Interviews | 4-8 | 3-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause |