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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen30–60 min1-3 h15-45 min
Participantsdifferent
5-12 Interviews4-85-302-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEmpathy Map, Assumptions List, Research GapsConsensus Clusters, Theme Titles, Priority AreasVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeWorkshop
FacilitationConsensusWorkshopAlignment
ComparisonFacilitationAlignment
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