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| Criterion |  Product Discovery Jobs to Be Done |  UX Design Design Studio |  Innovation Brainstorming |  Innovation Crazy 8s |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 1-3 h | 30-60 min | 8-15 min |
Participantsdifferent | 5-12 Interviews | 3-8 | 4-12 | 1-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Sketches, Concept Directions, Design Decisions | Idea pool, Theme clusters, Shortlist | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | CustomerOutcomesNeeds | SketchingCollaborationIdeation | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingSketchingSpeedDivergenceDesign sprint |