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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 Wochen45-90 min90-180 min60-120 min
Participantsdifferent
5-12 Interviews2-83-83-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDecision Matrix, Scoring Rationale, Selected OptionCoD Table, Prioritization SequenceOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
DecisionCriteriaScoringTradeoffs
PrioritizationDeliveryEconomicsDecision
PrioritizationDiscoveryOutcomesNeeds
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