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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Crazy 8s |  Facilitation Mind Mapping |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Wochen | 8-15 min | 15-45 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 1-10 | 1-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Sketch Set, Idea Shortlist, Direction Options | Mind Map, Topic Clusters, Open Questions | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationCreativityWorkshopDivergence |