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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen1-3 h45–90 min60-90 min
Participantsdifferent
5-12 Interviews5-303-104-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListConsensus Clusters, Theme Titles, Priority AreasTheme clusters, Insight statements, Opportunity areasProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
CustomerOutcomesNeeds
FacilitationConsensusWorkshopAlignment
SynthesisQualitativeRoot cause
FacilitationDecisionProblem solvingWorkshop
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