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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Card Sorting |  UX Research Tree Testing |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 20-45 min | 1-2 Tage | Wochen bis Monate je Goal |
Participantsdifferent | 5-12 Interviews | Based on research question | Based on research question | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationStructure | Information architectureNavigationFindability | RoadmapOutcomesPlanningExperiments |