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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Card Sorting |  UX Research Surveys |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 20-45 min | 3-14 Tage | 1-3 Tage |
Participantsdifferent | 5-12 Interviews | Based on research question | 50+ | Internes Team |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Content groups, Label set, IA hypotheses | Survey Results, Charts, Segment Insights | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationStructure | QuantitativeResearchValidation | ResearchCustomerSynthesis |