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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Card Sorting |  Product Strategy GIST Planning |  UX Research Tree Testing |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 20-45 min | Wochen bis Monate je Goal | 1-2 Tage |
Participantsdifferent | 5-12 Interviews | Based on research question | 3-10 | Based on research question |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Content groups, Label set, IA hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationStructure | RoadmapOutcomesPlanningExperiments | Information architectureNavigationFindability |