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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Brainstorming |  Innovation Morphological Analysis |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Wochen | 30-60 min | 1-3 h | 5-20 min |
Participantsdifferent | 5-12 Interviews | 4-12 | 2-8 | 1-20 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity | BrainstormingIdeationDivergenceSpeed |