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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Wochen30-60 min10-20 min45-90 min
Participantsdifferent
5-12 Interviews4-124-100+3-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea pool, Theme clusters, ShortlistIdea List, Shared Insights, Emergent ThemesLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationCreativityWorkshopDivergence
FacilitationInclusionIdeation
BrainstormingIdeationCreativityDivergenceWorkshop
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