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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen2-4 h30–60 min45–90 min
Participantsdifferent
5-12 Interviews2-64-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListBarrier Inventory, Failure Analysis per Barrier, Action BacklogEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
CustomerOutcomesNeeds
Root causeSafetyIncident
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
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