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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen1-2 h15-30 min30-60 min
Participantsdifferent
5-12 Interviews4-121-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListAlignment Map, Open Issues, Decision QuestionsSMART Goal, Measurement Note, DeadlinePower Interest Grid, Strategy per Stakeholder
Tagsno overlap
CustomerOutcomesNeeds
AlignmentStakeholdersStrategyFacilitation
GoalsPlanningMeasurementAlignment
StakeholdersFacilitationAlignmentPlanning
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