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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen45–90 min1-3 h1-4 h
Participantsdifferent
5-12 Interviews3-102-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListTheme clusters, Insight statements, Opportunity areasCause Tree, Evidence Notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeRoot cause
Root causeTreeIncidentQuality
Root causeProblem solvingQualityIncident
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