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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 Wochen45–90 min2-6 h30–60 min
Participantsdifferent
5-12 Interviews3-103-104-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListTheme clusters, Insight statements, Opportunity areasFMEA Table, Risk Priority, Mitigation ActionsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeRoot cause
RiskQualityOperationsRoot cause
SynthesisQualitativeWorkshop
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