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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Wochen10-20 min20-45 min30-60 min
Participantsdifferent
5-12 Interviews4-100+4-103-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesIdea List, Cluster, ShortlistRollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
BrainstormingIdeationFacilitationInclusionCreativity
BrainstormingIdeationCreativity
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