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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation 1-2-4-All |  Facilitation Mind Mapping |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Wochen | 10-20 min | 15-45 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 4-100+ | 1-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Idea List, Shared Insights, Emergent Themes | Mind Map, Topic Clusters, Open Questions | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | CustomerOutcomesNeeds | FacilitationInclusionIdeation | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationCreativityWorkshopDivergence |