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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen10-20 min1-3 h30-60 min
Participantsdifferent
5-12 Interviews4-100+5-304-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesConsensus Clusters, Theme Titles, Priority AreasIdea pool, Theme clusters, Shortlist
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
FacilitationConsensusWorkshopAlignment
BrainstormingIdeationCreativityWorkshopDivergence
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