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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy VRIO Framework |  Growth A/B Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 2-4 h | 90-180 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | 4-10 | 3-6 | 1-6 | 2-8 |
Formatdifferent | Workshop | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | VRIO Table, Strategic Actions | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | JourneyServiceService design | StrategyDiagnosisBusiness modelCapability | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio |